to NOAA's National Marine Fisheries Service (NOAA Fisheries Service). NOAA Fisheries Service is dedicated to the stewardship of living marine resources through science-based conservation and management, and the promotion of healthy ecosystems.

As a steward, NOAA Fisheries Service conserves, protects, and manages living marine resources in a way that ensures their continuation as functioning components of marine ecosystems, affords economic opportunities, and enhances the quality of life for the American public.

The Alaska Seafood Marketing Institute is a marketing organization with the mission of increasing the economic value of the Alaska seafood resource through:

• Increasing positive awareness of the Alaska Seafood brand,
• Collaborative marketing programs that align ASMI and industry marketing efforts for maximum impact within the food industry,
• Long-term proactive marketing planning,
• Quality assurance, technical industry analysis, education, advocacy and research,
• Prudent, efficient fiscal management.